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Development of a website for preparatory courses for a national research university
2
5
user loyalty has increased
by
by
conversion rate increased
times
web applications
education
times
Customer
university
CHALLENGES/FEATURES
confusing website structure
outdated design
Improve website performance
Task
solution
Technical solution
1. We analyzed the functionality of the current website and identified bottlenecks and problem areas.
2. Identified user needs
3. Built user interaction paths
4. Determined key performance indicators for the website
5. Developed a responsive user interface design on the WordPress CMS
2. Identified user needs
3. Built user interaction paths
4. Determined key performance indicators for the website
5. Developed a responsive user interface design on the WordPress CMS
Result
Business values
creating a positive visual impression and strengthening the university's image
Doubled user loyalty and 5x increased conversion
Functional design, clear navigation and content management
The efficiency of working with a WordPress website and its development
ease of administration and flexibility in future content updates
increasing the effectiveness of communication and increasing the level of user engagement
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